AM2C Conference Highlights

Liz Gray, leading trend expert and managing partner of consumer insights, strategy and business development at Trendera dissected generations X and Y (and took a quick look at V) for the magazine media world. She touched on the pop culture, characteristics, emotions, and life patterns that define them, while providing valuable insights and predictions for creators and advertisers alike.

We’re seeing rule-breaking in a lot of ways, and I think for magazines, it’s an interesting time to play with the way content is delivered and the people you’re focusing on.